In today's consolidating retail marketplace, offering consumers a unique, attractive shopping experience is getting tougher all the time. To grab mindshare and market share, you need exclusive private label brands with proven recognition, appeal and loyalty. Licensed retailer-exclusive brands fulfill this critical need.
Exclusive control brands create a unique shopping experience that can set your product mix apart from today's national brand sea-of-sameness. Exclusive store brands and exclusive products communicate strong messages about your store, your shopping experience and your target customer.
That communication is even stronger when your exclusive brand is built around a well-known, licensed brand with proven consumer recognition and appeal. Licensing established brands can be the most effective and cost-efficient strategy for developing retailer-exclusive brands with star power.
The right retail-exclusive brand licensing strategy can help you:
Increase your profits
Licensed retailer-exclusive brands enable you to offer premium products at favorable prices with
Create a unique, competitive advantage
An exclusive license gives you control over a brand with unique attributes widely recognized by your customers—and a brand your competitors cannot duplicate.
Reduce marketing costs
Smart brand extension reduces the cost of creating a strong, positive market perception for your product. Established brands offer the advantage of built-in core brand equity and consumer loyalty. These positive associations add a dimension of fun and excitement to the consumer's shopping experience, delivering immediate value to your product—and to your store's brand.
Increase the probability of success for your product
Retailer licensing offers tremendous opportunities for marketing and point-of-sale promotion. Increased margins free up resources to maximize your marketing efforts—and your bottom line.
Reduce product development time and cost
The strong equity inherent in an established brand offers the advantage of predefined attributes, positioning, pricing and more. This simplifies product development, streamlines strategic planning and minimizes tactical debates—reducing total costs and accelerating time to market.
Analyzing and selecting the right brands, then negotiating the best possible licensing arrangement, takes highly specialized expertise. Having exclusive store brand consultants working with you can make all the difference.
Learn how Constellation Management Group takes the guesswork out of licensing retailer-exclusive brands.