Dermatologist-branded skin care was making major inroads in upscale retail outlets, but had not yet penetrated the mass market. CMG worked with CVS to identify the opportunity and to be the first to market in this important growth segment.
CMG helped CVS mount a national search for a leading dermatologist to spearhead this product branding concept. We then helped CVS negotiate a long-term license agreement with Dr. Jeffrey Dover, one of the most highly respected and published dermatologists in America.
Skin Effects was launched in 2005, bringing specialty store product quality to CVS customers at mass market prices. Skin Effects was recognized as the best new product introduction of 2005 by Health & Beauty America, the leading trade association for HBA manufacturers.
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