Brands that drive profitability
At Constellation Management Group, we open new doors of market opportunity for retailers. We leverage our proven brand licensing and brand management expertise to deliver premium retailer-exclusive brands with the power to drive profitability.
We provide a comprehensive solution for identifying, licensing and managing retailer-exclusive brands.
Using proprietary analytics, CMG helps ensure your success through:
- Constellation Brand Analysis
We use our proprietary brand-scaling system to analyze brands for specific imagery attributes. This enables us to assess brands for licensing, identify brand gaps and provide a framework for your brand strategy. Learn more
- Licensed-Brand Acquisition
We acquire strategic brand licenses for you, at the most favorable terms. CMG has expertise in every aspect of the process—from negotiating terms and acquiring rights to finalizing licensing contract details. Learn more
- Brand/Product Line Development
We translate licensed brand equities into new retailer-exclusive products that sell. CMG manages all aspects of development, working with your merchant teams, your preferred suppliers or ours.
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- Brand Management
We help ensure your market success through development of strategic brand marketing plans, budget recommendations, and advertising and promotion programs.
- Business and Relationship Management
We help manage every aspect of an effective licensee/licensor relationship—freeing you to focus on your core business. Learn more
CMG serves as your complete brand analysis, licensing and brand management partner.
