Developing Breakthrough Brands
For consumer products manufacturers, the right proprietary brand can mean the difference between a winner...or a "me too" product. Constellation Management Group works with product companies of all sizes to help develop breakthrough new product development and new product branding strategies.
Our new business development specialists have created and marketed new products that currently generate more than $1 billion in annual sales. Our experience spans dozens of product categories—from consumer packaged goods to industrial products to Web-based service businesses.
For Large Marketing Organizations, CMG provides a unique, brand-driven approach to new product development. We work with your product team to identify and develop licensed brands with proven power.
For Mid-Tier and Smaller Organizations, CMG can act as your new product branding department, providing turnkey product development services—from concept to market.
CMG helps manufacturers of all sizes develop winning proprietary brands through our:
- Constellation Brand Analysis
We provide sophisticated quantitative tools for evaluating brand imagery, helping you assess potential new brands—including licensed brands—in the context of your brand portfolio and your corporate brand. Learn more
- Brand Licensing and Acquisition Services
We help you harness the power of well-known brands to build new businesses faster and more cost-effectively. As your private label brand consultants, we can handle every aspect of acquiring and managing strategic brand licenses to help you effectively target new markets. Learn more