Our Constellation Brand Analysis is a breakthrough method for defining and measuring brand imagery—and how specific licensing, merchandising and marketing decisions can enhance or detract from brand objectives. This insight is critical to your licensing strategy, helping ensure profitable product licensing agreements.

Developed through extensive consumer research, Constellation Brand Analysis is a powerful tool that can be applied to a range of licensing and marketing challenges, helping you assess and identify:

• Target brands for licensing—and determine benefits and risks associated with a specific brand
• How your existing brands complement each other and impact your corporate brand
• How your brand compares to competitive brands
• Brand gaps and category opportunities
• Appropriateness of your marketing communications to your brand

CMG's proprietary brand-scaling system enables us to perform a variety of analyses:

The Brand's Ideal Constellation quantifies your corporate branding goals across up to 40 brand-equity dimensions.		Consumer Brand Constellations quantify consumer attitudes about your store brand and possible licensed brands.
Constellation Optimization is a gap analysis technique that provides a quantifiable road map to maximize the values of your brand portfolio.